Brand Influencers Program

Share your experiences at George Mason University while promoting the shopMason brand!

HOW IT WORKS

The shopMason Brand Influencers assist to promote the shopMason and We Are Mason brands, supported by Operations and Business Services. The shopMason Influencers are responsible for engaging with the George Mason University community by promoting services and events via their campus presence, social circles, and social media channels including Instagram, TikTok, Twitter, and Facebook.

Qualifications

Currently enrolled at George Mason University taking a minimum of 9 credits and be in good university standing
An interest in marketing, social sciences, advertising, or areas alike
Outstanding customer service skills
Ability to positively engage the student body, faculty, and staff
Experience utilizing social media platforms (Such as Instagram, TikTok, Facebook, and Twitter)
A following of 700+ on one or more social media channels to be used
Strong verbal and written communication skills
Ability to engage a crowd and naturally outgoing personality
Results-orientated self-starter and strong team player but also possessing the ability to work independently
Ability to multitask and prioritize workload while balancing academic and brand Influencer
Access to smart device and/or computer
Some experience with photography and video, a plus

Responsibilities

Strategically share and post shopMason events, promotions, and retail locations to your personal social media channels
Inform your audience about shopMason and it's many service units
Engage with the shopMason and We Are Mason accounts on social media
Participate in the Patriot Pride Patrol
Be involved in photoshoots and videos to promote the Mason brand
Opportunities to takeover the shopMason Instagram Stories
Ensure product knowledge and brand talking points are communicated effectively
Create a unique and visual customer experience to increase brand awareness and build customer loyalty
Volunteer at shopMason events: College Colors Day, Amplify, Kiosk Days, Basketball Watch Parties, and SpringFest

EARN SPECIAL PERKS

Get invited to exclusive events and receive gifts and gear for your participation!

Marketing experience with some well-known brands

Earn gifts and swag from shopMason, We Are Mason, and local businesses

Exclusive Influencer celebration event once a semester

Earn FREE Mason gear ($100-$200 valued) based on engagement metrics