Brand Influencers Program - shopMason George Mason University

shopMason

INFLUENCERS PROGRAM

Share your experiences at George Mason University while promoting the shopMason brand!

HOW IT WORKS

The shopMason Brand Influencers assist in promoting the shopMason brand, supported by Auxiliary Services & Operations. The shopMason Influencers are responsible for engaging with the Mason community by promoting services and events via their campus presence, social circles, and social media platforms, including Instagram and YouTube. The purpose of the shopMason Brand Influencers is to generate interest in the Mason community and drive quantifiable marketing engagement amongst our shopMason units.

Who We Are Looking For

Currently enrolled at George Mason University taking a minimum of 9 credits and be in good university standing
A following of 800+ on Instagram and/or YouTube and your account must be a public professional/creator account
Well-connected among student life with a strong network of student activities and organizations
Knowledgeable to the latest digital trends and platforms
Craft, create, and edit engaging and brand-friendly content
Ability to utilize your social network to identify relevant brand moments
Regularly collaboration with your fellow influencers and maintain communication with the shopMason Marketing team

Responsibilities

Strategically share and post shopMason events, promotions, and retail locations to your social media channels
Inform your audience about shopMason and it's many service units
Engage with the shopMason account on social media
Be involved in photo shoots and videos to promote the shopMason services
Ensure product knowledge and brand talking points are communicated effectively
Create a unique and visual customer experience to increase brand awareness and build customer loyalty
Volunteer at shopMason events: Amplify, Kiosk Days, and Basketball Watch Parties
Participate in-person training prior to program launch, monthly virtual influencer meetings, and monthly content creations day